Directed by Cherise Payne
Psychedelia, no doubt. Underneath the haze of psych appears to be '70s-style California, with flying eagles, shots of a beach at sunset, and a fireball sun hanging high over the visible desert landscape and its distinct horizon. Moving on to Egyptian pyramids and sphinxes and star-filled skies, it becomes a transportive journey through the world, making one feel as though this song is aiming to capture the galaxy in four minutes. Footage of animals soaring and prancing, a man gets shot with a laser, lightning splits the sky -- there's a lot you could take away from this video. It's so rife with imagery that it's easy to get lost in. Check your mind at the door.
MP3: Apache Beat - "Another Day"
A psychedelic swirl adds extra flavor to this slice of art rock that's as much invigorating as it is chilled out. A snaking synth line pulsates and flourishes as guitars rise and twist with a cross between surf and tropicalia. It's a bit of warmth as we slip into the fall; it comes across as a sort of encapsulation of the summer. As a saxophone goes wild in the final moments, the oscillating synth enters to fade out into the chill of the winter months.
BUY: "Another Day" is from Apache Beat's new album, Last Chants, out October 5 through Babylon/Beverly Martel Records. The album was produced and mixed by Martin Bisi (Sonic Youth, Swans) and was also mixed by John Agnello (The Kills, Dinosaur Jr, Sonic Youth). Pick up the "Another Day" single on iTunes here.
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