MIXTAPE MUSE PREMIERE: James Apollo - "Happiness"

James Apollo's video for his song "Happiness" would best be described as hectically beautiful. It's a snapshot of the immediacy of life and how, sometimes, life is nothing but a blur. The video expresses how quickly time slips by when you're having fun as we follow Apollo, bandmates, and friends hanging out in various locations. Apollo sings with a rasp, full of emotion and sounding as though he's seen more in a lifetime than most people. "Happiness" possesses that hypnotic sound generally found in music that is birthed in the Mississippi Delta, and it makes for one bluesy folk tune that's rich in soul and raw emotion.