Now that's what I call a hiatus.
It wasn't too long ago that Quinn S. shared YACHT's double video for "Utopia" and "Dystopia (The Earth is on Fire". That video released teamed up well with a previous of post of mine, as the dance outfit prepared to drop their most recent album Shangri-La this past summer. As the YACHT road-crew continues to tour, they've also found time to film another music video for (literally) the next track on the album, "I Walked Alone".
The video, directed by apparent YouTube sensation Mitchell Davis, makes use of a spinning cinematic technique we've seen before in Hot Club de Paris' video for "Free the Pterodactyl 3", except this time the camera's view is outwards toward the musicians, not vice versa. Constant camera movement lends itself well to both songs, as they each feature a beat intended to get your head nodding and your foot tapping incessantly through out the whole tune. It's not wholly revolutionary, but it's nice to see some creative movement in videos for songs that could easy drone on like an old side-scrolling video game or get lost in a sea of cuts to different sets. For the duration, we hop back and forth between a dusk-lit desert road and a Kubrick-like room which seems to be holding a passive yoga class.
Catch the rest of the post and the video (duh), after the hop.
Another vote of confidence for the video is Davis himself. We've all heard arguments about how fame from YouTube alone can't pay the bills, but here the video-hosting giant has done Davis a favor. Thanks to his rather notable YT following (666,345 followers at the time of this post), Davis actually found some paying work putting together this piece for YACHT. The band seems to have discovered him after Davis spent time posting videos about his experiences at their concerts. If you ask me, that's a pretty cool connection, and perhaps another harbinger for new strategies at use in the music industry for finding all sorts of new talent.
For me personally music like this is pure fun and not a whole lot else. Generally, dance-rock peaks in excitement when I'm witness to it live, or when the lights are off, the alcohol is flowing, and everyone is dancing...not that I haven't been caught jamming out visibly in a Barnes & Noble Café when everyone else is quiet and working. You can see some of my thoughts on Shangri-La in our preview of it from this past June.
For now, thanks to everyone for continuing to read, it feels good to be back.
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